Peter Hansen & Co.

Wiki on financial terms

2006-03-21T14:28:00.000+01:00

Wikis are all over the place.This is Reuters own wiki on financial terms. Finally we might know what our banker is talking about. Now I´m thinking: How about an insurane policy wiki?

financial wiki

Should your boss be blogging?

2006-03-10T11:09:00.000+01:00

Anil Dash (VP at Six Apart ) helped bring blogs to the masses. Now he wants to move them into corporate America.
Should your boss be blogging?
From Forbes

Telecom companies - rebrand or die!

2006-03-10T11:04:00.000+01:00

Article from Businessweek on how the entire business needs to rethink its strategies.
telecom companies must rebrand

ADIDAS 10+ Recuitment

2006-03-07T10:42:00.000+01:00

Cole and Cisse have 2 hours to find 10 players for their teams.
England vs. France

Dont drink and drive outdoor/guerrilla

2006-03-07T10:24:00.001+01:00

This is a simple, yet effective, way of displaying the consequences.
wheelchair

DHL Outdoor

2006-03-07T10:20:00.000+01:00

No size limits

Ad for Buenos Aires Zoo

2006-03-07T10:15:00.000+01:00

There is a new animal in town in Buenos Aires Zoo Watch out for that jab

How big is the blogosphere?

2006-02-08T11:26:00.000+01:00

- Technorati now tracks over 27.2 Million blogs
- The blogosphere is doubling in size every 5 and a half months
- It is now over 60 times bigger than it was 3 years ago

Read more: state of the blogosphere

Collecting oral history - The Story Corps

2006-02-08T10:57:00.000+01:00

Story Corps is about people interviewing each other as a way of collecting oral history. Read more.
story corps

thanx russell davies

Confirmation of the power of viral marketing

2006-02-07T22:43:00.000+01:00

According to a report just released by Sharpe Partners, a marketing agency, 89% of US adult Internet users share content with friends, family and associates by e-mail, and they do so often.
Study of viral marketing

Should all brands go mobile?

2006-02-07T22:37:00.000+01:00

CNET CNET has an interesting article on big consumer brands gradually moving their attention to mobile phones. Cell phones offer the possibility of establishing a direct relationship with customers, and brands obviously hope to take advantage of such opportunity.
brands going mobile

Ultra cool MINI website

2006-02-07T22:32:00.000+01:00

This works! Damn it. This is the proper way to explain the MINI’s characteristics for a perfect performance during winter time - dominate winter

thanx adverblog

parking meters as lollipops!

2006-02-07T22:29:00.000+01:00

Spectacular streetart.
meter lollipops

A website where you pay for joy of shopping

2006-02-07T22:25:00.000+01:00

Check out this Japanese (no wonder) site where you pay for the joy of shopping itself. Whatever product you buy will never be sent. Instead, you receive a video of the shopping experience, so you can relive your purchasegasm as many times as you like.
mofukunosusowokarage

thanx boingboing

Nail biters stop!

2006-02-07T22:20:00.000+01:00

This is some great work for a cream that must taste so awful, no nail biter would ever again consider sticking their fingers in their mouths. nail biters

Nice NIKE outdoor

2006-02-07T22:15:00.000+01:00

Nike outdoor

thanx advertising/design goodness

Viral advertising archive

2006-02-07T22:12:00.000+01:00

Just check it out: Viral Headquarters

Hand stamp as ad

2006-02-07T22:08:00.000+01:00

Brilliant! This is a unique use of the nightclub hand stamp. In the U.K., to promote the Franz Ferdinand CD, the stamps became ads for the CD reminding party goers as they woke up the next day to check out the free DC offer in that day's The Guardian newspaper.
hand stamp as ad

Miller animal auditions :-)

2006-02-07T22:04:00.000+01:00

Miller, along with Spike Jonze and Y&R Chicago, has created six commercials featuring talking animals that mock all the animals Budweiser has used in its ads over the years. The "auditions" for the ads, which feature animals babbling on frustrated actor-style:
miller auditions

Anheuser-Busch to launch TV network

2006-02-07T21:55:00.000+01:00

Cut out the middleman, and create your own network.
Anheuser-Busch will use its Super Bowl commercial time to launch a direct-to-consumer network called "The Bud Screen." The network will offer all manner of programming, branded content and advertising delivered to the desktop or an iPod -
thanx adrants

Cell phone film competition

2006-02-07T18:53:00.000+01:00

The Ithaca College hosts The CellFlix Festival which is an annual competition dedicated to the development of creative content for mobile delivery. View this years winner:
CellFlixFestival

(wake up marketers etc.)

What did you StumbleUpon?

2006-01-25T00:13:00.000+01:00

This is awesome. A web service that sends you to surprise online destinations. Go on and stumble (and explore)! stumbleupon.com Thanx Creative Generalist

Heat activated urinal billboards

2006-01-25T00:00:00.000+01:00

Well, why not. Men are bound to be exposed for the message for a not easily defineable amount of time. urinal billboards . From MIT Advertising Lab - a blog on the future of advertising and advertising technology

Learning increases resolution

2006-01-24T23:44:00.000+01:00

Kathy Sierra from Headrush says: The more you help your users learn and improve, the greater the chance that they'll become passionate. Read her post The hi-res user experience

Chuck Norris Facts!

2006-01-24T23:38:00.000+01:00

You know what? Sometimes we all need to lay our eyes on things like this. Lovely. chucknorrisfacts.com Thank u Boing Boing

Cancer ad with different insight

2006-01-24T23:18:00.000+01:00

We all have our routines.
Cancer ad The tag line says something like this: 'It is necessary to believe in healing of cancer'

Wonderful round guerilla campaign

2006-01-24T23:02:00.000+01:00

The local bowling alley wants some attention! Okay, let us make some stickers we can slam onto every round object, and make them look like bowling balls. This is so nice and simple. bowling balls all over

The best place to advertise to teens

2006-01-13T15:39:00.000+01:00

Set your all prejudices aside. A Forrester research report on advertising to teens concludes that the best way to reach them is to buy in-game ads or produce advergames. Read more on BoingBoing: Advergames and in-game ads

Lipshaped toothpaste squeezer

2006-01-12T22:26:00.000+01:00

Finally! It´s all I can say. Check it out here

Blogging campaign doubles sales!!!

2006-01-12T21:59:00.000+01:00

Hugh Gapingvoid Macleod and South African winebrand Stormhoek have for sime time been using blogging to increase sales. And in less than 12 months they have been doubled.
Have blogging just given the sales team a new story? Which is a great motivator to the sales process. Afterall its all about hype and blogs are great for building buzz.
Read more on Adrants
Or go to Gapingvoid to read Blogging doubled stormhoek sales in less than twelve months
See Hughs own comment on blogs as a great way to make things happen indirectly: inderectly!

A parody on Gladwells Blink?

2006-01-12T21:43:00.000+01:00

HarperCollins has published this book: 'Blank- The Power of Not Actually Thinking at All (A Mindless Parody)'. Is this a simple parody on Gladwells successful 'Blink - The Power of Thinking Without Thinking'. Jaffe has some thoughts here

Supporting collective action in web communities

2005-12-25T17:20:00.000+01:00

There's an interesting podcast on the topic of supporting collective action in communities by Marc Smith of Microsoft Research. Catalyzing Collective Action on the Net
Thanx Mobile Community Design

Is print doomed?

2005-12-25T17:05:00.000+01:00

Is print the place where words go to die? Is web the friend of print? Read this great piece where a blogger, Jeff Jarvis, jaffe juice and John Griffin, President of the National Geographic Society's magazine group, discuss this ongoing web vs. print topic.
Is print doomed? . From Fastcompany

Paper-thin, foldable battery to attach to clothes

2005-12-24T13:32:00.000+01:00

NEC has developed a 0.3-millimeter thick, foldable battery to be used in cards or clothes, leading to new possibilities such as people walking through ticket gates with fare passes in their pockets.

Read more

Research results in 35 mobile phone product ideas

2005-12-24T13:24:00.000+01:00

Backpackers in Australia often wish to organise group activities, but have few collaboration methods available and only a trickle of communication is possible between them as they move. They regularly explore unfamiliar locations quickly, but have only basic resources to inform them about those places. Many opportunities exist for mobile devices to assist them with their difficulties.
University of Queensland researchers used a combination of mobile group ethnography, contextual group interviews and participatory activities, to explore current communication behaviour between backpackers engaged in a typical tourist activity.
Results indicate a long list of inconveniences backpackers face, which have translate into a list of 48 user requirements and a table of 35 product ideas. From Mobile Community Design

Read full abstract
Download full paper

Driving Innovation from the Supply Chain

2005-12-24T13:20:00.000+01:00

Demand-driven innovation is driving every part of the modern business, including the supply chain. Take a look at the new supply chain, which responds directly to customer needs. From Harvard Business School - Supply Chain Strategy.

Driving Innovation from the Supply Chain

A new culture is arising

2005-12-24T13:13:00.000+01:00

Robert Paterson on Change This. "We, in the West, have been asleep for a long time." We've become accustomed to living in a Matrix. What we once aspired to achieve and earn, is now taken for granted. A new culture is starting to challenge this Matrix. A culture that will revive our sense of community and lead us home.

www link
pdf link

How to Speak a Teen's Language

2005-12-24T13:09:00.000+01:00

Another great article from Change This. Speaking "teen" is not easy. It means knowing the difference between Beyonce, Britney, Ashlee and Jessica. Josh Shipp will help you become fluent in "teen". He'll teach you to entertain, inspire and empower.
www link

PDF link

Design strategy now also at Davos - World Economic Forum

2005-12-24T13:01:00.000+01:00

The annual meeting of the World Economic Forum in Davos, Switzerland (25-29 January) is devoted to creativity! Hello there. Fantastic. One of the eight sub-themes is on "innovation, creativity and design strategy", exploring how "business, government and social innovators are taking on new creative capabilities and innovation strategies in response to a rapidly changing global landscape".
Read more on Nussbaum's blog Design at Davos

Nice ad for Amnesty International

2005-12-24T12:56:00.000+01:00

Saatchi & Saatchi Poland for Amnesty International Keep your mouth shut

Finance company taps into world opinion with great site

2005-12-24T12:35:00.001+01:00

Financial services company - HBSC - has launched a truly interesting site, called Your Point of View, that intends to become a clearing house for world opinion and a celebration of differences in a world of sameness. The site lets you voice your opinion and drill down into the opinions of different cultures on the same topic. From cloning, to haute couture to wind farms to tattoos and modern art, the site present metrics for each category. While it's all tied to HBSC, it's nicely detached from any obvious product promotion except, of course, for its brilliant method of collecting varying cultural insight for use in defining the company's country-specific marketing. thanx adrants

your point of view

Mobile phones are a media - for others than phone companies

2005-12-24T12:02:00.000+01:00

Whenever my phone company has a great offer, they send me a text message. Neat!
But why don´t they sell this medium to other advertisers? It´s more personal than TV and print ads. And I wouldn´t mind receiving offers on products I know and use. To me, it´s obvious. The phone companies could combine it with a dedicated website, where you would be able to select which products are in your interest. And we could save a lot of time browsing several websites, clicking 'yes' to receiving offers.

Currently blogging from Johannesburg South Africa

2005-12-22T13:21:00.000+01:00

Stay tuned for findings from this beautiful country

Exploring personalisation in mobile phones

2005-12-19T11:17:00.000+01:00

Schulze & Webb are working with Chris Heathcote of Nokia's Insight Foresight Group to develop experimental prototypes to explore personalisation in mobile phones. Personalisation project .
Thank you Putting people first

Listening to users considered harmful?

2005-12-16T18:31:00.000+01:00

From Kathy Sierra. She says: True innovation will rarely come from what users say directly. Listening to users considered harmful?
Here´s a quote to get you started on her great post:
'…we still assume that listening to real feedback from real users is the best way to drive new products and services, as well as improve on what we have. But there’s a huge problem with that — people don’t necessarily know how to ask for something they’ve never conceived of! Most people make suggestions based entirely around incremental improvements, looking at what exists and thinking about how it could be better. But that’s quite different from having a vision for something profoundly new.'

Coca-Cola: the advertising future is mobile

2005-12-14T11:19:00.000+01:00

Coca-Cola is planning to spend more money on mobile advertising. They claim it will be more poweful than TV! Should we pay attention, when this giant is making a move. Well, you could start by reading more on adverblog

New source for free photos

2005-12-09T09:30:00.000+01:00

Check STockxChange . 175.000 free photos.

What women want from mobile

2005-12-08T09:59:00.000+01:00

LimeLife has revealed the findings of a research examining the mobile motivations, usage patterns and content interests of women. Women and mobiles

Hilarious christmas viral from Virgin Mobile

2005-12-08T09:48:00.000+01:00

Enjoy the skills of some of the characters from the Virgin Mobile Helpline ads. No further comments. chrismahanukwanzakah

Googles ten golden rules for working

2005-12-07T15:57:00.000+01:00

Every company should have such rules. Read them Ten Golden Rules

Study on teens and technology

2005-12-07T15:50:00.000+01:00

Study shows that teens are more tech savy than ever before. Read this study. tech teens study . From Putting People First

A blog can be your companys best friend

2005-12-07T15:43:00.000+01:00

Bloggers have damaged a number of companies, but it's time to think of the blog as your friend. Skillful blogging can boost your company's credibility and help it connect with customers. From Harvard Management Communication Letter. Does Your Company Belong in the Blogosphere?

8 Ideas That Will Revolutionize the 21st Century

2005-12-07T13:59:00.000+01:00

Hugh Macleod, Gapingvoid , is blogging from from Les Blogs in Paris. And this is interesting. It´s a speech from Ben Hammersley :

8 Ideas That Will Revolutionize the 21st Century (and blogging isn't one of them).

1. Information wants to be free (vs. copyright).
2. Zero distance (vs. borders).
3. Mass amateurisation (vs.censorship).
4. More is much more. (vs. network blocking).
5. True names (vs. idendity cards & databases ).
6. Viral behaviour (vs. more network blocking).
7. Everything is personal (vs. everything is trackable).
8. Ubiquitous computing (no privacy).

What? Blogging isn't on the list?

No, says Ben, blogging isn't one of them, blogging is all of them. And he's writing a book about it. Buy it: Octet: The Eight Big Ideas You Need to Understand in the 21st Century

10 rules for strategic innovators

2005-12-07T13:18:00.000+01:00

Every single day many fantastic ideas are put to rest. It has to stop. Let the bright ideas live. This excerpt from a new book, 10 Rules for Strategic Innovators, tells how to forge ahead based on four different types of innovation. Read it here . From Harvard Business School.

Old advertising vs. New advertising

2005-12-05T15:43:00.000+01:00

Read this fantastic article about new ways of spending your ad budget. By Kathy Sierra.
New ways...

Create a mosaic from your Google search

2005-12-05T14:49:00.000+01:00

Grant Robinson has created a tool called Montage-a-google, which searches Google images and creates a mosaic of the results. This is awesome. Try it out montage-a-google . Found via the blog frontiering

How can advertising regain a leadership role?

2005-12-05T13:53:00.000+01:00

Advertising and the transition to sustainable capitalism. This is the name of a great speech that Mark Barden held at the APG conference, Changing minds in America. He talks about how the advertising business can make a greater contribution, aside selling beer and soda, and how that can turn into a wonderful opportunity for advertising. Read it! From authenticbusiness

Photo sharing extravaganza - flickr

2005-12-02T16:01:00.000+01:00

I love this. Just love it. What a way to follow the lives of my fellow earthlings flickr

Traditional website structure does not work anymore

2005-12-02T15:49:00.000+01:00

Here is a another good manifesto from one of my favorites - ChangeThis. Websites need to enable visitors to browse with ease and leave them wanting more. Allow Dave and davidcoe to introduce you to the new 4G Web Strategy. 4G webstrategy

Porno for bibles

2005-12-02T15:38:00.000+01:00

Great initiative from an atheist student organization in Texas. Porno for bibles From BoingBoing

What is Business Porn?

2005-12-02T15:33:00.000+01:00

Another great thought from Hugh Macleod on his blog - gapingvoid Business Porn Yes. With porn, all things are possible.

Blog with loads of pix (addictive)

2005-12-02T15:20:00.000+01:00

Happy Palace is a blog that inlines images from the sites it links to, with no descriptive text. Scrolling through the pix on this is hypnotically cool. Happy Palace
Thank you BoingBoing

Welcome to the hobby economy

2005-12-02T14:25:00.000+01:00

Interesting post from Seth Godin on why we do what we do. Or... well. It´s hard to explain, so just read it. Welcome to the hobby economy

Interview with Nokia design director

2005-12-02T14:16:00.000+01:00

Marko Ahtisaari talks about trends and insights on the relation between user-centered design and Nokia's innovation strategies. Read it here . From Danish Design Center

Learn more about Word of Mouth

2005-12-02T14:00:00.000+01:00

The Word of Mouth Marketing Association (WOMMA) has launched a blog: WOMBAT or Word of Mouth Basic Training. Check it out for some good advice. WOMBAT

Classic viral film

2005-12-02T13:50:00.000+01:00

The end of the world. Had almost forgot about it. I love it. Enjoy it here
Thanx adfreak

Traffic calming happenings

2005-12-02T12:00:00.000+01:00

What do you do if you´re tired of cars speeding around right where you´re living? Just install a living room in the street! This is a great idea. speed bump extraordinaire
From BoingBoing

Is innovation design?

2005-12-02T09:59:00.000+01:00

On this dear question the Britsh Design Council have a say. Go to the piece via NussbaumOnDesign . In this very blog, you can read more about the Britsh Design Council. Read the post Serious User Involvement

Virtual Anthropology

2005-12-02T09:38:00.000+01:00

Usually Trendwatching.com provides us with new trends. But this time they share their tricks of the trade. It´s called: Virtual Anthropology. Check out the December 05 newsletter here

Podcast on innovation

2005-12-02T09:33:00.000+01:00

Try this one from Phil Mckinney. With his podcast - Killer Innovations - he shares thoughts, experience and tools about creativity and innovation. Start at his blog techtrend

How to approach young consumers

2005-12-01T18:41:00.000+01:00

According to a survey by Jack Morton, Generation Y - or all 13 -23 year olds - are tired of TV commercials, Internet stuff and other old-school advertising. They want experiential marketing. Use this link to Adrants, and find the survey. Or download the survey dircetly from Jack Morton . Maybe it´s time to re-evaluate mediaplans?

Disrupting markets = advertising that works

2005-12-01T18:27:00.000+01:00

Which is most effective. Some would say TV, some say print. Then there´s the good old word-of-mouth. But they don´t stand a chance against this monster: Disrupting markets. Go on and read this piece from Gapingvoid.

Serious user involvement...

2005-11-30T17:42:00.000+01:00

In the UK they are letting the public have a say on designing where they live. Read more about DOTT (Designs of the time) here

Free phone-based "yellow pages" as ad-medium

2005-11-30T14:41:00.000+01:00

Whatever country you live in, it´s rather expensive so use a phone-based service to find phonenumbers, names etc. Now, you can get the info for FREE! If only you bother listen to some ad. I´m in. Read more here . From Adrants

More and more sell stuff on the internet

2005-11-30T14:31:00.000+01:00

Yes, we know. Everybody are buying things on the internet. But have you ever paid attention to the fact, that more and more are selling stuff on the internet. Use this link to read a survey on the subject. From Adfreak.com

Pimp my phone

2005-11-29T15:52:00.000+01:00

Super-customisation of mobile phones. Why not? Read this great post from the blog - Future Perfect - of Jan Chipchase, who works in the User Experience Group at Nokia Research. Bling Bling

A cultural anthropologist on mobile phone use

2005-11-29T15:44:00.000+01:00

Interested in the future of mobile phones etc. and their users, then read this Q & A with cultural anthropologist Mimi Ito. From Red Herring.

What is Customer Experience Management?

2005-11-29T15:20:00.000+01:00

A Vital part of Customer Experience Management (CEM) is about understanding your customers. And if you really do understand them, it sure is a good way of shaping the business approach. Want to know more? Check this post from LIVEPATH on Defining Customer Experience Link

Create your own radiostation

2005-11-29T11:52:00.000+01:00

Streaming radio from the internet is nothing new. But this is too good to be true. Type in whatever artist or song you want, and this site will create a radiostation that play your favorites www.pandora.com . Want more radio streaming? Check live365.com

Approaching car shoppers where they are

2005-11-25T14:49:00.000+01:00

I know. This post is long. But the article is no longer for free at NYT. Sorry.

Snatched from New York Times. Published: October 17, 2005

Meet a New Mercury, Enjoy a Free Coffee
With car shoppers browsing so often online, they are less likely to visit showrooms and fall under the spell of that new-car smell and gleam. So marketers of the new Mercury Milan aren't waiting for you to come to the cars; they are coming to you, and buying you a cup of coffee.
The so-called random acts promotion was introduced on a recent Friday morning in Philadelphia, where regulars at Mums & Pops Cafe got their morning coffee free.
"I just stepped outside because it was a little crazy in there," said Laura Soave Stoppa, a Mercury Milan marketing manager, when reached at the coffee shop. Parked outside was the Milan, the first sedan Mercury has introduced in a decade.
"When you've been out of the marketplace for that long, you have to say, 'Look at us,' and be very direct in your approach," Ms. Stoppa said. Mercury, part of the Ford Motor Company, hopes to persuade younger buyers that it has more to offer than the Grand Marquis that grandpa drives to the Elks Lodge.
Ms. Stoppa said there was no notice to customers that Mercury would be picking up the bill for their morning coffee, and no radio station was doing a live remote.
While people were encouraged to sit in the car, and admire "the finishings around the knobs and the shifters and all the touch points," Ms. Stoppa said it was not being test-driven. Instead, the company handed out swag bags that included a voucher for $50 redeemable at a Mercury showroom in exchange for a test-drive.
Mercury planned similar events in Boston, Atlanta, Austin, Tex., and Los Angeles through mid-November. Marty Padgett, the editor of TheCarConnection.com, said of the campaign: "I think it's smart - it's very guerrilla marketing." ANDREW ADAM NEWMAN

Study examines word of mouth

2005-11-25T14:40:00.000+01:00

Word of mouth is becoming a marketing practice. So, here is a study on the subject. Get it here!

VW Passat films featuring the features!

2005-11-25T14:28:00.000+01:00

How do we tell folks about the 120 new features on the new VW Passat? We show it. Check out the 120 small feature films. Some better than other. But it´s a great way to do it.

Let me see them

Nice SEGA Monkey Ball viral

2005-11-25T14:24:00.000+01:00

enjoy!

share, share, share at MySpace Music

2005-11-25T13:55:00.000+01:00

This is not fresh of the newssphere, but it´s still amazing. Recordlabels etc. - watch out. MySpace Music.
“400,000 of the site's roughly 30 million user pages belong to bands. The rest belong mostly to teens and twentysomethings who attend the groups' shows, download their songs, read their blogs, send them fan mail, and enthusiastically spread the word”

Sure you can talk to women about tech gadgets

2005-11-25T13:08:00.000+01:00

Women are accounting for 50% of technology purchases! So why not start a dialogue. Article from BusinessWeek

Placing ads in some surprising spaces

2005-11-25T12:15:00.000+01:00

Open your eyes! Mainstream advertisers are (finally?) starting to use non-traditional media. Check this article from New York Times