Thursday, December 01, 2005

How to approach young consumers

According to a survey by Jack Morton, Generation Y - or all 13 -23 year olds - are tired of TV commercials, Internet stuff and other old-school advertising. They want experiential marketing. Use this link to Adrants, and find the survey. Or download the survey dircetly from Jack Morton . Maybe it´s time to re-evaluate mediaplans?


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