Hugh Gapingvoid Macleod and South African winebrand Stormhoek have for sime time been using blogging to increase sales. And in less than 12 months they have been doubled. Have blogging just given the sales team a new story? Which is a great motivator to the sales process. Afterall its all about hype and blogs are great for building buzz. Read more on Adrants Or go to Gapingvoid to read Blogging doubled stormhoek sales in less than twelve months See Hughs own comment on blogs as a great way to make things happen indirectly: inderectly!
HarperCollins has published this book: 'Blank- The Power of Not Actually Thinking at All (A Mindless Parody)'. Is this a simple parody on Gladwells successful 'Blink - The Power of Thinking Without Thinking'. Jaffe has some thoughts here