Thursday, December 01, 2005

How to approach young consumers

According to a survey by Jack Morton, Generation Y - or all 13 -23 year olds - are tired of TV commercials, Internet stuff and other old-school advertising. They want experiential marketing. Use this link to Adrants, and find the survey. Or download the survey dircetly from Jack Morton . Maybe it´s time to re-evaluate mediaplans?

Disrupting markets = advertising that works

Which is most effective. Some would say TV, some say print. Then there´s the good old word-of-mouth. But they don´t stand a chance against this monster: Disrupting markets. Go on and read this piece from Gapingvoid.